How to use Big Box advertising- How to compete where Big Box cannot
- How to respond to “Will you match an internet price?”
Compete with Internet & Big Box
You Have an Advantage over Big Box Retailers - Exploit it!
Neither the Internet, nor the Big Box Retailer is a threat to a specialty retailer. In fact, these two entities can be your partners if you work it right. Big Box Retailers spend millions each year on advertising. That brings thousands of shoppers into the market. Statistics tell us they are going to walk a good percentage of those customers. Are you ready for them? Do they know you exist?In addition, many people do their shopping on the internet but are reluctant to buy. We know this because everyday we hear “Will you match an internet price?” Well, why didn’t they buy it? The answer is not that they are looking for a better price. The answer is they are looking for the security that comes from a brick and mortar store. And they will pay more for that security.
Let me show you how it’s done.
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